Practically every newspaper article or research note I have read on the global economy over the past couple of years hasn’t failed to mention the huge pool of potential demand for goods and services that lies in the emerging middle classes of  China and India. I think this map gives us some sense of perspective when reading the huge numbers the journalists and analysts have been talking about. The map re-sizes a country by population rather than by area. It also leaves me with a sense of how insignificant we in the West could become if these trends continue.

I got this from www.worldmapper.org. There are loads of other maps on there if, like me you find this sort of thing interesting.

Jim and Richard are in China this week so no doubt we will be hearing their thoughts on it in due course.